Patrick Mclvor

Redken Artist & Salon Owner
Patrick McIvor Color Studio

Why Redken? One Salon Owner's Story

People often ask me why we use 100% Redken haircolor at our studio. The simple answer is Redken makes our brand better. The patrick mcivor color studio, our team and ultimately our guests are all happier because we partnered with Redken 5th Ave NYC. Here are just a few of the ways that Redken makes us better.

Redken Haircolor

Yes all haircolor will make you blonde, brown and red. But there is something to be said when you use the #1 professional haircolor in the USA and winner of the Behind the Chair Stylist Choice award for Best Demi-permanent Haircolor – Redken’s Shades EQ wins every year! Heck you can’t do better than working with the best haircolor. And with Shades EQ, we can actually improve hair condition because we work with its acidic pH to bring shine back. Our guests are the ultimate winners… they even comment about how Shades EQ and Redken haircolor make their hair healthy, beautiful, sexy and believable.

Redken Connects Us with Fashion

Redken is the ultimate in hair fashion. Designers including Versace, Prada, Louis Vuitton, Marc Jacobs, and Donna Karan enlist Redken stylists and styling products to create the looks for their runways. Additionally, top editorial stylists worldwide use Redken styling products to create the hottest looks for the international fashion community’s leading designers in New York, Milan, Paris, London, Los Angeles, Tokyo, and Sydney.

When guests come into our studio, Redken further connects us to fashion with the front row DVD that loops continuously in our retail area. front row gives an exclusive look at the most glamorous runway shows featuring trends created by Redken Creative Consultant, Guido, and other top stylists during fashion weeks around the world. We play the DVD on two 15” flat screen TVs mounted into our retail shelves so our guests can see how Redken styling products are used exclusively to create the hottest looks. We offer the very same Redken styling products to our guests so they can re-create hair trends for themselves at home.

Redken Gets the Right Guests in Our Chairs

When I open Vogue, Allure, and Glamour or any other top fashion and beauty magazine, I see ads that say “Color This Amazing Only from a Redken Salon” which drives guests into our studio. Redken makes our team better by putting guests in our chairs that look to fashion for inspiration, and we create fashionable and beautiful haircolor to make our guests look their individual best.

Redken haircolor and Shades EQ help us take our studio's signature single process to a multidimensional single process. Our studio prides itself on creating a color result that looks highlighted when it is simply a single process application

To create this result, our team applies the appropriate formulation to the necessary Zone, while using the existing out-growth and older, oxidized hair to become a "highlight". In this example, we apply 6GB Color Fusion with equal parts 20 volume Pro-oxide Cream Developer to Zone 1 The Regrowth Area (which is a natural level 4 light brown with 50% gray). Through Zones 2 & 3 The Midshaft and Ends, we apply two different formulas – Formula 1: 07GB Shades EQ with equal parts Shades EQ Processing Solution, and Formula 2: Equal parts 09G & 000 with equal parts Shades EQ Processing Solution. These formulas are applied scalp to ends separately in blocked sections that look like dreadlocks with more of the 09G & 000 around the face. After applying the Shades EQ formulas and processing for 20 minutes, rinse, shampoo and condition. Now your guest has beautiful, multidimensional color customized just for her.

Inspired? Be part of it. Choose Redken Haircolor.