Patrick Mclvor

Redken Artist & Salon Owner
Patrick McIvor Color Studio

Rev Up and Protect Your Clients’ Color with Shades EQ

Get your client’s haircolor ready for summer and start now before summer is in full swing.

Shades EQ is the perfect brand to make sure your clients’ hair and your bottom line - looks healthy. Summer can create a great business opportunity for you because the heat and sun are harsh on colored hair. So what can you do for your clients’ color, aside from telling them to only venture out at night when the sun is down, or to cover their hair with a hat? Shades EQ of course.

Here are some great tips for Blondes, Brunettes and Redheads.

For Blonde Clients

TIP 1

Blondes don’t always need to add highlights in the summer months. Your naturally blonde clients may get all the highlights they need from the sun. So create a blonde protection plan. Find out when your clients are going on vacation and if they are going to a sunny spot. There are two needs blonde hair has in the summer depending on the tone of blonde your clients like:

• The need to protect the color before a vacation in the sun with a Shades EQ glaze such as 09G Vanilla Cream or even 000 Crystal Clear.
• The need to refresh or refine the color after their vacation.

Don’t worry about missing a highlight this summer. Just make sure that you connect with your clients and pre-book their Shades EQ appointments for great haircolor all summer long.

For Brunettes, it’s hard to be sexy when the brass is showing.
The sexy color this season is brunette and nothing kills the mood faster than a brassy brown. So if your clients are going to be out in the sun and a hat is not for them, prepare, protect and refresh their hair with Shades EQ.

TIP 2

If you were fighting the brass with clients last summer, start preparing their hair for this summer by making sure their color is ready for the sun. Why wait for their hair to get brassy again? The hot tip to keeping sexy brunettes from looking brassy is to be proactive and to start glazing your clients to fight the warmth before it starts. This will help to build up a better base for their color in the same way that a base before going into the sun will help keep them from burning while on vacation. A Shades EQ refresher will help to keep the sun from turning their beautiful brunette into a brassy brown. Make sure they protect their hair from the sun’s harmful UV rays with Redken Color Extend and styling products that are color safe. If they have had a little too much fun in the sun, refresh their hair with Shades EQ to bring the shine back to sun-distressed hair.

Redheads, don’t fade away.

The challenge for Redheads can be even tougher than for their brunette sisters, but not to fear! Protecting and refreshing with Shades EQ color will keep them as hot or natural as they want to be.

TIP 3

With Redheads, a good offense can be your best defense. So even before you see their red haircolor fading, start your protection and refreshing. Your clients probably use a foundation or moisturizer with an SPF in it everyday to protect their skin, but make sure they’ve also got their hair covered with a UV Protector. I love Redken’s Color Extend line, which contains a powerful 360 degrees Protective Complex that delivers UV filters, anti-oxidant vitamin E, conditioning silicon, ion blockers and ceramide to help shield, stabilize and secure color vibrancy.

In this economy, taking a personal interest in your clients and making sure their haircolor looks great all the time is critical. Let them know what you’re using and why it is great for their hair.

Email me at patrickm_colorstudio@mac.com or visit our website patrickmcivorcolorstudio.com for more great ideas with Redken Haircolor and Haircare.