Redken Shades EQ

  • Techniques From The Experts
  • Salon Proven Formulas
  • Meet the Shades EQ Pros
  • Behind the Scenes
  • Shades EQ Stories
Do you Shades EQ? Vote For Your Favorite Shades EQ Story ! VIEW THE FINALISTS

Expert Advice

  • Tracey Cunningham
    Spring 2008 Color Trends
  • Summer 2008 Color Trends
  • Fall 2008 Haircolor Forecast
  • Winter 2008 Haircolor Trends
  • David Stanko
    COLOR UNPLUGGED 2.0:
    Redefining Color Correction
  • Spring "Bling" and "Floss" for Fall
  • Mahogany Glam Goes Retro
  • Enter Thinking
  • Patrick McIvor
    Why Redken? One Salon Owner's Story
  • Rev Up and Protect Your Clients' Color with Shades EQ
  • Why Color?
  • Ann Mincey
    Building Business Through Charity

Featured Industry Pro

  • Chris Baran

MEET THE SHADES EQ PROS

Tracey Cunningham

Redken Creative Consultant for Color
Celebrity and Editorial Colorist

Tracey Cunningham, Redken’s Creative Consultant for Color, is the latest addition to Redken’s color expert team. Tracey's impressive client roster boasts A-list Hollywood names including Cameron Diaz, Jennifer Lopez, Nicole Richie, Molly Sims, Lindsay Lohan and many other bold faced names. Tracey is featured both editorially and behind-the-scenes in publications including Vogue, Harper’s Bazaar, Elle, Allure, O, the Oprah Magazine, InStyle, and Entertainment Weekly.

Fall 2008 Haircolor Forecast

Fall in love with haircolor this season! Designers showcased the hottest fall fashion trends on the runway. Help your clients be in–the–know on the season’s latest haircolor trends for fall with these tips.

This fall, haircolor will be earthier, deeper, richer tones full of shine. The overall trend compliments the season as the weather cools down...haircolor warms up.

When consumers visit their colorists, they typically bring in pictures of a celebrity’s haircolor to illustrate what shade they want to achieve. My client roster of Hollywood’s A List is wearing the "have-to-have" haircolor this fall season.

Blondes this fall will feature low lights, soft shades, and natural looking blonde tones – similar to Molly Sims. Brunettes will be after true brown earthy shades full of life and shine –think Kate Beckinsale. And redheads will depart from strawberry red tones and toward deep red shades similar to Lindsay Lohan.

How to Translate This Look – from Redken Education
Blonde:
.  Natural Level 7
.  Prepare the hair with the appropriate Redken Chemistry System
.  Bold highlights with Up to 7 De-dusted Lightener
.  Brighten the base color with Shimmer One 8N
Brunette:
.  Natural Level 5
.  Prepare the hair with the appropriate Redken Chemistry System
.  Subtle highlights with Double Fusion Browns Gb
.  Add depth to the base with 05N Walnut Shades EQ
Red:
.  Natural Level 4
.  Prepare the hair with the appropriate Redken Chemistry System
.  Intensify base color with Color Gels 8WG Golden Apricot and 6RO Bonfire
.  Add dimension by adding 000 Clear Shades EQ towards the ends

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